Nacho Parietti

Behavioral Designer

My way to prevent Nuclear War

Due to the nature of my work, design to give products competitive advantages using cognitive science concepts, most of my work is under Nda agreements. Sometimes I can share who I have worked with and some generalities of the solution but that's it. Some months ago I created a submission…

Continue...

Borgia’s product designer (What does a renaissance monk has to teach us about product design?)

I won't be able to explain the ideas of Marsilio Ficino better than the school of life, so here is the video. Watch it! Then I’ll show you how it relates to product design Any product needs to be conceived thinking about the 3 stages of lovers relations Sexual…

Continue...

The Sirens

The objective of this blog is to discuss how conscious design can be used to affect behaviour so let me introduce to one of our enemies, the sirens. Classical Mythology. Sea nymphs, part woman and part bird, who lure mariners to destruction by their seductive singing. In behaviour design a…

Continue...

Chris Crawford Definition of Game and Gamification

The definition of gamification seems to be pretty clear, a simple search reveals Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals This definition relies on the definition of game, but defining what is a game and what…

Continue...

Gamification is not about points but feedback

Every action causes an effect and we sense it, this is feedback. In product design is very important to pay particular attention to feedback, we need to convey to the user that the task has been completed or when something has gone wrong. This is the reason why things beep,…

Continue...

Taking Behavioural Economics Into Product Design

An introduction to Behavioural Design. If you are reading this chances are you are aware of the revolution that has been taking place in the economics field called Behavioural Economics. For those of you that haven’t been hit by this game changing idea I’ll try to condense it…

Continue...